Box Office: ‘Divergent’ Might Not Hit $60 Million-Plus Launch

Originally posted on Variety:

Lionsgate’s “Divergent” looks to be coming in at the lower end of some forecasts, with early returns indicating the teen-skewing sci-fier may not match recent projections of a $60 million-plus domestic opening.

One estimate predicted “Divergent” would take $22.5 million at 3,936 locations on Friday — including $4.9 million from late shows Thursday — and wind up in the $50 million to $53 million range by the end of the weekend.

That number still means the sci-fi adventure will dominate the weekend box office, as predicted, amid massive support from the core fanbase of young women, though it’s harder to predict how well it is attracting other filmgoers. Reviews have been unimpressive with a 42% “fresh” rating on the Rotten Tomatoes aggregation site.

Friday forecasts also showed a substantial skid for Disney’s family-friendly “Muppets Most Wanted,” with tracking declining from $25 million to $20 million. Friday’s estimate for “Muppets” came…

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