Study: Movies With Women in Prominent Roles Earn More Money

Stephanie Potter:

This kind of proves my point that Marvel should green light a Black Widow solo movie already.

Originally posted on Variety:

Despite Hollywood’s love for testosterone-dominated movies, a recent study has found that movies with a strong female component actually perform better at the box office and cost less to make.

Nate Silver’s ESPN blog FiveThirtyEight used the Bechdel test, a barometer of gender equity invented by cartoonist Alison Bechdel, to scrutinize 1,615 films released between 1990 and 2013. It compared the number and significance of female roles in a film to the movie’s budget and box office haul.

In order to pass the Bechdel test, movies must feature at least two named women having a conversation with each other about something/somebody other than a man.

The data showed that the films that passed the Bechdel test actually grossed more at the box office than those that failed. The median gross return for a film that passed was $2.68 for each dollar spent, as opposed to $2.45 for a film that…

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