Will Summer Releases Get Blocked By ‘The Lego Movie’?

Originally posted on Variety:

Studios releasing their movies this summer have another film to compete with for attention as they try to lure younger moviegoers into the multiplex: “The Lego Movie.”

Warner Bros. will release the animated hit on DVD, Blu-ray and Digital HD in the heat of the summer on June 17.

The studio’s homevideo division also plans to release a special “Everything is Awesome Edition” (named after the movie’s catchy tune), which will offer a Vitruvius minifigure and collectible 3D photo of Emmet, along with commentary tracks; an “Everything Is Awesome” sing-along; deleted scenes; outtakes; making-of featurettes; fan-made Lego movies and the short films “Batman: A True Artist” and “Michelangelo and Lincoln: History Cops.”

What’s interesting about the release date is that Hollywood doesn’t have a new family release debuting that weekend, giving “Lego Movie” most of the attention.

The only film going after the same audience will be DreamWorks Animation’s “How to…

View original 238 more words

About these ads

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s