Originally posted on Variety:
Studios releasing their movies this summer have another film to compete with for attention as they try to lure younger moviegoers into the multiplex: “The Lego Movie.”
Warner Bros. will release the animated hit on DVD, Blu-ray and Digital HD in the heat of the summer on June 17.
The studio’s homevideo division also plans to release a special “Everything is Awesome Edition” (named after the movie’s catchy tune), which will offer a Vitruvius minifigure and collectible 3D photo of Emmet, along with commentary tracks; an “Everything Is Awesome” sing-along; deleted scenes; outtakes; making-of featurettes; fan-made Lego movies and the short films “Batman: A True Artist” and “Michelangelo and Lincoln: History Cops.”
What’s interesting about the release date is that Hollywood doesn’t have a new family release debuting that weekend, giving “Lego Movie” most of the attention.
The only film going after the same audience will be DreamWorks Animation’s “How to…
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